Marathon Run Kuching, the Latest Sports Tourism Product in Kuching, Sarawak

August 17, 2017 by  
Filed under Kuching Gallery, Sarawak

What is Sports Tourism?

Sports tourism refers to travel which involves either observing or participating in a sporting event staying apart from their usual environment, and marathon run is an example of a sports tourism.

Every year, millions of tourists visit the ‘Land of the Hornbill’ to discover and explore the state. According to statistics from the Ministry of Tourism Sarawak, there were 3.27 million tourists both foreign and domestic who visited the state back then in 2010. The number steadily rose to 4.86 million visitors in 2014. It is reported that over 8,000 local and international runners took part in the race last year. With the encouraging figures and trend, the state is on track to attract even more tourists arrival this year.

 

Kuching Marathon 2017 starting line at Padang Merdeka

Kuching Marathon 2017 starting line at Padang Merdeka

 

Kuching Marathon must be looked at as an event beyond just running, for it has attracted professional runners from all over the world. Around 10,000 are expected to take part in the fourth edition of the annual Kuching Marathon (KM2017) on 13 August 2017 at?Padang Merdeka. Runners from outside the country such as Singapore, Africa, Brunei, and Indonesia are also joining our Malaysian runners for this marathon. This is all part of the efforts to not only make Sarawak a sports destination, but also to add more variety to the tourism industry.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

 

Here are a few benefits that brings tourism in Sarawak to the next level.:

The first one is to increase the level of local interests in the activities associated with the event. As mentioned before, the event is not only joined by local people but also people from outside of Malaysia. Thus, it would attract the local people to come over and check out the event. Some of them might even open up a small, temporary business to gain side-income from the event, and some will contribute to the event by joining the activities associated with the marathon, for example the current ongoing event in Kuching, Kuching Food Festival.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

The second benefit is gaining pleasure from experiencing the event. Through running in the marathon, runners can improve their health, metabolism and stamina. Other than that, upon finishing the marathon, the participants will feel a sense of pride and achievement and they will feel good about themselves. This will also boost their confidence and would make them wanting to join the marathon again for next year.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

Next, the benefit includes giving influence on community pride and increased involvement of individuals in community activities.

Upon receiving a good response to the events, with many people joining, it gives a sense of pride to the local community as they host an event as big as the Marathon Run Kuching. A lot of local runners and entertainers are able to show their ability and credibility as well as proudly representing the state as they perform for the state and country.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

Then, there will also be an improvement of regional identity that is seen as being closely related to urban renewal. This means that, Kuching and also other parts in Sarawak are able to improve their identity. For example, in Kuching, there has been a lot of events being held this year and also more to come in the upcoming months. International and domestic event such as these would definitely contribute to the improvement of identity and make Kuching and Sarawak better known in the eyes of the world.

Other than that, the event can also provide entertainment and social opportunities for local residents. As there are over 8,000 participants in the event, this is like a chance where they can come up to the international runners and build a friendly relationship whilst sharing the same interests in running in the marathon. Through this, both parties are able to get to know more about each other’s cultural differences and learn about them.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

Furthermore, it also strengthens cultural values and traditions. During the officiating day of Kuching Food Festival, there were performances from local entertainers from both Sarawak and other parts of Malaysia, and also entertainers from outside of Malaysia such as Korea. The performers were able to proudly represent their countries as they showcase the cultural values and traditions through their performances.

 

Kuching Marathon 2017

Kuching Marathon 2017

 

Lastly, the event can build the national identity of Sarawak. Other than being held in Kuching, the marathon was also being held in Miri, back in March 2017. The marathon run event can contribute to the sporting identity of Sarawak as part of tourism as this event is being held annually and is actively joined by people from all over the world.

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